This was done in partnership with Kendall of Marketing for Farmers. For more of her great content, visit her WEBSITE & INSTAGRAM! 

Before you start designing your website, it’s important to think about your brand. Building a brand is about KNOWING your story and SHARING your story. The fonts, colors, photos, etc. that you use all evoke certain emotions from your viewers, so it’s important that you have an idea of what you want those emotions and feelings to be. Use this guide to start thinking about how you want to develop your brand.

How do I want people to feel when they think of my business?

Knowing how you want to make people feel through your branding will help you choose colors, fonts, and other elements that fit.

What words do I want people to associate with my brand?

Do you want your brand to feel youthful, classic, strong, sustainable? Choose some words you want to have associated with your business.