This was done in partnership with Kendall of Marketing for Farmers. For more of her great content, visit her WEBSITE & INSTAGRAM! 

If you struggle to get people to sign up for your email list, this resource is for you. We’re looking at email opt-in options to get people to sign up for your email list.

An opt-in is a fancy way of saying an incentive that you are offering for somebody to sign up for your email list. That can be something like a discount or free shipping. Often times it doesn’t need to be anything that’s costing you any money. It can be something like a recipe guide – when someone signs up for your email newsletter, they are automatically sent a wonderful recipe guide book that they can use to prepare the product that you sell.

Here is a guide for you to start planning a resource that will work for your ideal customer.

STEP 1 – CONSIDER WHO YOUR IDEAL CUSTOMER IS FOR YOUR OPT-IN.

• Narrow it down to who they are as a person.

STEP 2 – WHAT TYPE OF INCENTIVE WOULD GET THEM TO SIGN UP FOR YOUR NEWSLETTER?

• Examples : free shipping, discount, digital recipe book, tutorial, or DIY video.

STEP 3 – CREATE YOUR OPT-IN.

• Use Canva or Adobe for digital out-puts. Create the promo code for a discount. Film a tutorial and host it in your email service provider or google drive.

STEP 4 – CRAFT YOUR OPT-IN LANDING PAGE.

• Write the copy and set up your lead page with your email service provider such as MailChimp, Flodesk, or Convert Kit.

STEP 5 – SET UP YOUR WELCOME EMAIL TO AUTOMATICALLY SEND OUT YOUR OPT-IN.

• This is done in your email service provider.