We made it to the annual cattle sale live auction in Reno this week for a quick 36 hour trip. Western Video Market sells 150,000 cattle over three days by gathering cattle buyers and sellers together in person (or online bidders) while leaving the cattle happy on their home ranches. They video each group of cattle before the sale and report all of their stats and certifications to make it easy on the livestock. There’s nothing quite like a convention hall full of cowboy hats and those auctioneers on the loudspeakers! We go to buy a load of young yearlings every June and December from one of the ranches we know, trust and who raise cattle just like we do. We go to the auction to buy (even if it’s from our brother-in-law!) because that’s the most fair way to ensure market price. Top of the line cattle deserve the best price! It’s also a great getaway to connect with ranchers we’ve come to know in the industry and enjoy a great (STEAK) dinner tonight! Kids had fun with cousins and I love any excuse to hang out with my sister-in-law @doverspikebeef. 🖤