We are sharing some tips in partnership with Kendall of Marketing for Farmers. For more of her great content, visit her WEBSITE & INSTAGRAM!

When we’re focused on increasing our reach, it’s important that we track how our efforts are translating into increased eyes on our business. One of the top ways to do that is to look at our website analytics. You have the option of using Google Analytics and/or the analytics provided in the back end of your website platform, such as Squarespace or Shopify.

Current Hurdle : No one is visiting my website.

Which Metrics to Watch : Unique visitors/users

Unique visitors or users are the estimated number of actual people who visited your website over a set period of time.

Ways to Improve…

Start a Blog

Adding fresh and SEO friendly content to your website is a great way to not only show up better in search engines, but it becomes a great way to direct folks towards your website by sharing your blog post on social media and adding it to your newsletter.

Create Content for Others

Whether that’s creating a guest blog post for the local farmers market you attend or for your local tourism board, creating valuable content for someone with a strong online presence pushes your business out to new followers. The key here is to make sure it links back to your website.

Add Your Website Link to Your Email Signature

It might sound basic, but it’s often overlooked and can be a good driver of traffic to your website.

Get Social

Focus on building community and encourage folks to visit your website whenever possible, whether that be to check out a new blog post or to visit your online store.