This was done in partnership with Kendall of Marketing for Farmers. For more of her great content, visit her WEBSITE & INSTAGRAM! 

It might seem silly to make your ideal customer a real person, but when you put a name to them and know who they are as a person, it’s much easier to create content that attracts them! Use this guide to start thinking deeply about who your ideal customer is.

Step 1 : Who is Currently Shopping With You?

• Take a look at who you’re currently attracting. Are there commonalities in your current customers? Are more of your customers female or male? Are they a certain age group?

Step 2 : Who is Currently Following You on Social Media?

• Take a look at your insights on social media. What are the demographics that you’re attracting?

Step 3 : What Are Some Words Associated With Your Ideal Customer?

• Take a look at any overlap and consider who you’d ideally want to have as a customer. Write down some personality traits and demographics of your ideal customer.

Let’s Go Deeper…

Now that you’re getting a clear idea of your ideal customer, let’s get them on paper.

Who is Your Ideal Customer?

Everyone eats, but you’ll be more successful if you narrow down your demographics so you can better craft your message to them.

Age –
Location –
Gender –
Demographics –
Likes –

Tell Their Story!

It might seem silly to make your ideal customer a real person, but when you put a name to them and know who they are as a person, it’s much easier to create content that attracts them.