Blogs are making a comeback…

There’s never been a better time to start some “evergreen” content on a platform you control! Here are my Top Five reasons to start a blog this year to grow your brand and your business. Don’t just rely on social media!

1 EXPAND YOUR AUDIENCE

Let’s face it: some people aren’t on Instagram or they aren’t seeing your content. Blogs are a great alternative for connecting with your audience. A blog is a great place to bring together your content from platforms, like linking a YouTube account, business website, and social posts for optimal reach. Add your blog posts to a weekly or bi-weekly mailing list or newsletter for personal, consistent communication with your audience.

2. STRETCH YOUR REACH

Through establishing a stronger presence online, search engine algorithms will bump up your website traffic. If you maintain a steady blog, your website’ s SEO (Search Engine Optimization)will be stronger, and new people will and your business. Blogs help you ensure that your web-site is within the top spots of a customer’s Google search. Plus, it’s proven that businesses with regular blogs receive more sales and new customers.

3. CREATE SOMETHING TIMELESS

A blog post is static and searchable, you don’t need to worry about your content being lost in the stream of social media.You can share your most engaging posts again and again, some-thing called “Evergreen Content.” Recipes, how-tos, videos, and tips are all examples of posts which will maintain website traffic for years to come and are highly searchable. As long as your website is live, the content you create on your blog will continue to work for you.

4. STRONGER THAN SOCIAL MEDIA

Social media fads come and go, and these days many people are choosing to leave Instagram and Facebook altogether. With a blog, your content will be seen by a wider audience, and it will last long after social media apps have fazed out. Plus, with a blog, you’re in control! You don’t have to be continually wrestling with algorithms and trends– you can post what you want and be your own boss.

5. PUT IT IN YOUR OWN WORDS

Not only is blogging a good marketing strategy, it encourages you to regularly engage and document the goings-on of your business. Like keeping a journal, a blog is a place for you to reflect on the ups and downs of owning a small business. As you share the details of your journey, customers will be more inclined to join you.

Ready for more?!….